Coaching for Product Leaders through every facet of the Product Development Lifecycle.

Following a 25-year career as a Product Leader spanning Media, Financial Services, and Pharmaceuticals, I founded my coaching practice with the mission of equipping Product Leaders and their teams with the methodology and hands-on support necessary to attain operational excellence within their Product Management teams.

My coaching services encompass a comprehensive range of capabilities essential throughout the Product Development Lifecycle. This spans from creating a compelling Vision to the meticulous establishment and execution of OKRs, as well as mastering Product Discovery and Execution techniques with a Growth Mindset.

I am often sought after by CEOs and CPOs seeking to transition their entire business to the Product Operating Model. Additionally, I specialize in enhancing the strategic acumen of Product Leaders and fostering team growth through immersive on-the-ground training and coaching sessions.

Contact me at alex@productcopilot.net

Product Coaching Services

For Product Leaders

  • The process of transitioning a product organization necessitates backing from crucial stakeholders within your company. Depending on the scale and intricacy of your team setup, this transformation can span a considerable duration.

    Typically, I collaborate with the CEO, COO, CPO, and CTO to grasp the fundamental objectives behind the transformation. Subsequently, we strategize on gradually implementing the product operational model, ensuring suitable milestones are established along the way in order to build trust across your teams and focus your success on the achievement of positive outcomes.

  • The OKR framework is a valuable tool for executing strategic and tactical plans within a Product Management team and across wider business stakeholders.

    In my coaching capacity, I not only assist teams in creating their initial OKRs but also work with them to establish a sustainable management structure for ongoing effectiveness.

    Together, we explore critical areas such as identifying metrics, setting targets, communicating with leadership using confidence levels, and harnessing Time To Learn as a strategic advantage within our chosen prioritization framework.

  • Some of my most fulfilling one-on-one collaborations are with Product Managers who are new to or have recently transitioned into people management roles. Together, we'll devise a plan for your initial 90 days to ensure you're equipped with the appropriate operational strategies to effectively organize and cultivate your empowered team.

  • Collaborating with CEOs who acknowledge their organization's challenges and are willing to work with me to devise a digital transformation plan is immensely gratifying.

    While I frequently serve as a visible in-house coach to them and their executive team, I also operate behind the scenes, aiding the CEO in cultivating a robust product perspective.

    I've silently supported CEOs through various endeavors, including restructuring, appointing Product leadership, and forming executive teams.

  • Developing your team through strategic hiring practices, effective interview methodologies, and comprehensive onboarding processes is pivotal, especially for individuals at the Director or VP level and beyond.

    When recruitment isn't the focus, your capability to coach and mentor your team becomes essential for those in these positions.

    I can assist you in structuring your people processes and team framework, aligning them with the fundamental competencies of product management practice.

  • I provide customized 1:1 coaching packages tailored to your needs. Following an initial exploratory call, we determine whether ad-hoc discussions suffice or if a more structured approach is required, particularly for competency-based coaching. In the latter case, I employ specific exercise-based sessions to coach you effectively.

  • Deciding what to build, and equally what to avoid building, is a critical skill for a product team to hone. Subsequently, as they aim to validate the Value, Viability, Usability, and Feasibility of their product priorities, I coach them on techniques to enhance their product discovery efforts.

  • Effective execution can prove challenging for teams when the product strategy is unclear or misinterpreted, stakeholder connections are weak, and there's a lack of qualitative customer feedback and hard market data.

    I guide teams in achieving operational excellence necessary to foster trust with supportive individuals, while also coaching stakeholders on the insights they should seek in their interactions with you and the broader product teams.

  • If you or your team are encountering difficulties in garnering internal support for your product strategy, or if you're struggling to leverage engagement data effectively to enhance your testing capabilities, I can assist you through personalized 1:1 sessions or team-specific coaching workshops.

    These customized sessions enable your team to build your competencies collectively.

For Product Teams

Working with Me

  • I gauge my success by the tangible improvement in performance witnessed within the teams I collaborate with. When structuring engagements with clients, I ensure that the desired benefits become evident and demonstrable as the engagement progresses.

  • Exploratory Phase

    With broad needs discussed, exploratory conversations then happen quickly with internal stakeholders to establish the goals and deliverables of an engagement. This exploratory phase can take 2 days to a week, depending on the breadth of need.

    Building Engagement Goals

    With discovery completed, together we will agree what has been observed, and what recommendations I have. From this we co-create an engagement that fits the time, budget and top challenges, and define the appropriate measures of success.

An engagement typically starts with an exploratory call. Reach out and schedule a call here.

Clients And Endorsements

Marty Cagan, SVPG.com

“I have watched Alex grow from a new product manager, to a strong, effective product leader, and now to a full-time product coach.

Alex is a smart, no-nonsense, data-driven, experienced product professional, and she has worked with startups to Fortune 500 alike across most industries.  If you are looking for someone to show you how to succeed in the product model, you have found an excellent choice.”

Jeremy Kutner, EKO, Director of Product

“Alex is a thoughtful, encouraging, and expert product management coach. With Alex's guidance, I was able to level up my product management toolkit quickly. She helped me craft a customized coaching plan, tailored to my specific needs, ensuring a focused and impactful collaboration.

Alex's ability to seamlessly navigate the intersection of business strategy and product sets her apart. Her insights, gleaned through thoughtful discussions, significantly enhanced my decision-making processes. Particularly noteworthy was her assistance in refining my customer interview process, where her meticulous analysis and strategic guidance led to a more effective approach. Alex was commited to understanding the unique dynamics of my company, allowing her to provide tailored advice that directly influenced our product development strategies.

I wholeheartedly recommend her to product management professionals seeking tailored guidance and support.”

Contact

Interested in an exploratory conversation? Please tell me a little about your current situation and i’ll be in touch to schedule time to talk.